May 09, 2023

How to use color theory to enhance your style

By Victoria Cirigliano
How to use color theory to enhance your style

We’ve all seen the filters pop up on Intagram and TikTok, telling you that they can guess if you’re a Deep Winter, a Cool Summer, or whatever season + adjective combination they come up with. Regardless of your skin’s undertones, color is one of the most powerful tools in fashion. It can evoke emotions, set moods, and enhance your overall style. 

However, knowing how to use color effectively can be a bit tricky. That's where color theory comes in. In this blog post, we will explore the basics of color theory and how to apply it to your wardrobe to enhance your style.

Understanding Color Theory

color theory

Color theory is the study of how colors interact with each other. It includes the color wheel, which is made up of the primary colors (red, yellow, blue) and secondary colors (orange, green, purple) created by mixing the primaries. Colors can be categorized as warm (reds, yellows, oranges) or cool (blues, greens, purples), and they can have varying levels of saturation and brightness.

Applying Color Theory to Your Wardrobe

Now that we have a basic understanding of color theory, let's explore how to apply it to your wardrobe. Here are some ideas you can apply using a color wheel: 

Go for a monochromatic outfit 

Your dominant color is the main color you want to feature in your outfit. It could be a neutral color like black or beige, or a bold color like red, blue, or green. You can then vary the saturation or the brightness of the shade!


Consider complementary colors

Complementary colors are colors that are opposite each other on the color wheel, like red and green, or blue and orange. These colors create a high contrast, which can add interest to your outfit.

Cici wearing our Ibiza Lime sandals. 

Experiment with analogous colors

Analogous colors are colors that are next to each other on the color wheel, like red and orange, or blue and green. These colors create a harmonious look that is pleasing to the eye.

Play with saturation and brightness

Varying the saturation and brightness of your colors can create different moods and vibes. For example, a bright, saturated yellow can be energizing, while a muted, desaturated yellow can be calming.

Bonus tip: don't forget about neutrals!

Neutrals like black, white, beige, and gray can help balance out bold colors and create a cohesive look.

Maggie Keating wearing our Maria Tan heels.

Color theory is a powerful tool that can help you enhance your style and create a wardrobe that reflects your personality and mood. By understanding the basics of color theory and experimenting with different colors and combinations, you can create outfits that are both stylish and impactful. At Vicson we have bright and neutral options, so you can mix and match to your heart’s content. So go ahead and play with color, and see how it can elevate your fashion game!