March 07, 2020

My Journey

By Shop Vicson
My Journey
Hey there! Today I’d like to walk you through my journey with VICSON and how I started.

VICSON started as an idea back in 2012 when I was 20 years old in Buenos Aires, Argentina (from where I am from) I was completing my degree in Public Relations and I couldn't envision myself working on an office everyday or for someone else. I gave it a shot working in my family's company but it was soon clear that it wasn't for me.

Since I can remember I’ve always been extremely passionate about fashion, but as I grew older I started realizing that what amazed me more about fashion was the business side of it, so I went an did a few courses on Business of Fashion and Fashion Marketing in both London and Paris.
I never saw myself as a designer, but in this journey of finding my path, social media was just starting to become a big thing, and I saw an opportunity, I decided to start a shoe brand and sell it through Facebook (2012). So I started searching for factories, knocking doors, I would show up unannounced in hopes they will give me a shot. I had absolutely NO CLUE what I was doing, never knew before how to design a collection, or the development process, anything. I made so many mistakes along the way, but it got me where I am today so I wouldn't trade it.
I did everything myself, for almost four years I didn't have a single one employee or intern, I learned A LOT about this business and that gave me the confidence to embark into this new adventure.

After 6 years of running VICSON in Argentina, we recently launched in the US, ignited by the good response I got about my shoes whenever I would travel. it was an idea 4 years in the making, a very long process and lots of hard work.

On my early years in Argentina I was scammed several times, I had to work with SEVEN different factories until I finally found the right one.
I was a young female trying to make my way and be respected in a mostly men run industry, it was hard but oh so worth it.

Now I launched the brand in the US ignited by the good response that I got about my shoes whenever I was traveling and the response by all of you has been one of the most satisfying feelings of my life.

The reason I wanted to share my story with you guys Is because on these days we are so overwhelmed with information on social media, and is easy to forget that behind every photo or feed there’s a story and a journey often with struggles that got that person where it is today. So my advise to you today is 100% being persistent, never giving up, trust your gut and intuition, and never let not knowing what you are doing stop you from actually doing it, I believe in DOING, don't overthink it and just go for it. One of my favorite quotes that I live by is "Find a way, not an excuse" . to me there's always a way to achieve what I set myself up to.